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Have an in-depth knowledge of how jurors hear, process and evaluate case information, choose between alternatives and deliberate to a verdict. |
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Help you identify your jury’s worldview so you’ll know, in advance, what preconceived
notions, attitudes, biases and prejudices jurors will most likely bring to court. |
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Help you craft a case story that exploits positive juror attitudes and inoculates against biases that can sabotage your case. |
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Know how to prep witnesses so that performance problems evaporate and the witness
takes active responsibility for helping you win your case. |
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Know how to design graphics that make complex cases simple and highly technical information easy for jurors to both understand and remember. |
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Know how to add pace, variety and impact to your courtroom presentation so the jury
remains alert, absorbed, attentive and awake. |
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Keep you focused on issues of critical importance to jurors that trial teams often forget while focusing on issues of law. |
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Bring a level of objectivity to the analysis of a case that a trial teamlong buried in the details--may no longer be able to provide. |
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| © The Strategic Image 2004 |
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