Trial consulting
Case Story Development: The key to winning is in the story you tell
Jury research shows that facts and evidence alone don’t win cases. More often than not, it’s the most compelling story that sways the jury’s vote.

But crafting a winning case story can be tricky. You must incorporate the key
facts and evidence, offer a believable explanation for what happened, reveal why it
happened and make it all so simple jurors both understand and remember it. That can be a challenging task for any litigator but it becomes a truly daunting one when you realize you must also touch jurors emotionally to have any hope of winning their hearts and minds.

Let the professional storytellers at The Strategic Image help you tackle the
most important job you face in court. We’ve been translating complex facts and
evidence into simple, emotionally compelling stories for public audiences for over
20 years. We employ professional storytelling techniques perfected by award-winning
journalists and Hollywood screenwriters and utilize sophisticated methods of psychological
persuasion developed through years of trial consulting and jury research. We help you…
  • "Pre-program" the jury right in Opening Statement
  • Find the strongest psychological "hook"
  • Strategically apportion blame and responsibility
  • Build the story to an emotional climax
  • Turn juror self-interest to your client's advantage
Don’t bury a winning story under a “mountain of evidence.” Contact Us
to rewrite the drama of your next day in court.