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A good story, well told, is great to hear. But it is very hard to remember. Just try retelling a tale a few days after you’ve heard it and you’ll discover how hard it is. By presenting only oral argument and witness testimony, litigators force jurors to perform that same difficult task--with frequently disastrous results. Many a “surprise” verdict has resulted from oral evidence jurors never understood, couldn’t remember and ultimately ignored. The reason is simple: most people are audio-visual learners. They process and retain information best when it’s presented both orally and visually. In other words, people forget what they hear but remember what they see. At The Strategic Image, we combat “aural amnesia” with a three-pronged approach to legal graphics. We…
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