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Ever have a witness fall apart on the stand? Or use so much techno-babble, jurors tuned out? There are myriad ways a witness’ performance can “go South” and ironically, it’s often the very witness you’ve “prepped” most carefully who performs worst of all. The problem lies not in witness preparation per se. The danger lies in focusing too heavily on the content of the witness' testimony without addressing the underlying mindset that will dictate his behavior on the stand. At The Strategic Image, we know that every witness brings more than just their knowledge or expertise to court. They arrive “on stage” with all the anxieties, insecurities and psychological “baggage” that make all of us human. So while the trial team focuses on the direction and content of the testimony, we function like an athletic coach--improving performance skills, allaying fears and anxieties and preparing the witness mentally for the task ahead. By reframing the witness’ mindset, we help him to…
Scratch bad performances at the starting gate. Contact Us so your entire team runs a winning race. |
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