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MEDIA TRAINING for LAWYERS
Learn to Thrive in the Limelight!

It is arguably one of a trial lawyer’s greatest fears: to lose a case in the media before jury deliberations even begin. So trial attorney after trial attorney utters a terse “No comment!” to the gaggle of pesky reporters on the courthouse steps, ducks the cameras, and promptly shoots him- or herself in the foot.

 

Why does mumbling “No comment!” always backfire? Because refusing to talk never kills the story! It just gives your more media-savvy opponent a chance to "program" the jury pool on the six o'clock news. And as to ducking the cameras? That just makes you look scared and your client? Guilty as hell! 

An image of reporters confronting a lawyer on the courthouse steps.

In truth, facing the cameras during a high-profile trial is not ill-advised. It is merely inevitable, because like it or not, you are an eyewitness to a major news event, and the press will seek you out.

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But speaking about your case publicly only becomes problematic if you don't know what to expect, don't know how to respond, and don't know how to use the media to your client's advantage, because even in the age of the relentless 24-hour news cycle, there is a way to speak with the news media, comply with court instructions, and not hurt your case. 

As former news media insiders, we know how reporters think, how they work, and what they want. We also know that it does you no good to view them with distrust and hostility. You both want the same thing -- to uncover the truth -- and enmity on either side runs afoul of that goal.

 

Instead, there is a way to forge a mutually beneficial working relationship with journalists, whether they're local TV or radio reporters, social media bloggers, podcasters, independents, or the heavyweight correspondents from network news or the mainstream press. All it takes is a little preparation before trial begins. And that's where we come in:

An image of a trial attorney giving an impromptu press conference after court.

Our experts can teach you how to: 

  • ​​Field the hardball questions

  • Get your most important points across

  • Refute "fake news"

  • Avoid getting blindsided

  • Avoid being taken out of context

  • Shape the media's narrative

  • Protect your client's interests

  • Educate the jury pool

  • Stay in control of the encounter

  • Stay in control of your case

Yes, operating in the limelight can be stressful. But only if you're unprepared. ​So why get caught flatfooted on the courthouse steps?

 

Instead, make a strategic choice: ​

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