TSI INSIGHTS:
Designed to Help You Win Your Case
Knowledge is power, and we’re pleased to share our insights with you. We therefore invite you to read, download, and share these articles with your colleagues. We'll add new ones from time to time.
We also encourage you to share your knowledge with us. Whether you celebrate your triumphs, analyze your losses, or vent your frustrations, we look forward to hearing what you're glad you did at trial, have decided not to do again, or will tweak before your next trip to court. You'll retain copyright to your article(s), and we'll retain the right to edit it/them for clarity and length. (Don't worry: you'll get to approve our edits before we post the final draft!) But by sharing war stories, we'll advance the art of jury persuasion, make ourselves better advocates for our clients, and help preserve and improve the jury system for all concerned.
Send submissions to: thestrategicimage@att.net. Be sure to include your contact Information (name, firm, title, email address, and phone number) with your submission(s). Thanks!
DISCOVER THE POWER of CONCEPTUAL PERSUASION
There is only one true measure of a good legal graphic: does it persuade the jury to “buy in” to your client’s point of view?
That, after all, is the point of any courtroom presentation, and it makes no sense to spend your time (or your client’s money) creating demonstratives that won’t have a positive impact on the jury’s vote.
Even with the best of intentions, though, many graphics fail to deliver. Why? Because they just simply haven't been designed to change jurors’ hearts or minds. To discover where the problem lies, let’s take a closer look at the panoply of legal graphics.
The most commonly produced type of courtroom graphic is...
21 THINGS
SKILLED ORATORS NEVER DO!
Ask any group of people what five things they’re most afraid of and you will invariably find “public speaking” near the top of the list.
The reason is simple: most people have a very human fear of being “exposed.” They share a universal reluctance to be put in a position where others can view, judge, and perhaps criticize them.
But media trainers and speak-ing coaches all know that there is a simple solution for stage fright: focus on delivering your message, not on yourself. After all, you’re on that stage or in that courtroom because you want to persuade, convince, or inspire your audience to...
GET GREAT GRAPHICS
at a REASONABLE COST
In the Age of PowerPoint, almost everyone tries to be a graphic artist, trial attorneys included. But while it’s certainly arguable that a trial attorney’s time might be better spent filing motions or developing case strategy during the run-up to trial, untold legions of attorneys will take a stab at creating their own demonstratives for court.
Some DIY-ers will be successful: they will create images that actually sway juries to see their cases as their clients do. But most DIY-ers, sad to say, will not. Lured into a false sense of security by the deceptively easy-to-use PowerPoint, they’ll churn out slide decks full of bullet points and consider the job done. Then the verdict will come in ...
PUBLISHED WORKS:
"A remarkable book for business owners and executives alike. Apply it and prosper."
Harvey Mackay, author of the #1
New York Times
best-seller:
Swim With the Sharks
without
Being Eaten Alive!
Taylor, Karyn J. "The Science of Persuasion: The Surefire Ways to Win the Hearts and Minds of Any Audience (and Thereby Advance Your Career!)," Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors. Brian Tracy, Mark Victor Hansen, Robert G. Allen, Karyn J. Taylor, et. al. Palo Alto, CA: Mission Publishing, 2004.
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