Winning is Everything...
But as every trial lawyer knows, winning can be an elusive goal. All too often, jurors misunderstand key evidence, discount witness testimony, forget critical case information, and find for the opponent's client, not yours.
To land in the "Winner's Circle" today, you need to run the smartest race. But the path to that blanket of roses has changed. Gone are the days when strong oral argument and a good fact pattern are enough. Gone are the days when a corroborating witness or two seals the deal.
Modern jurors are a whole new breed, and to reach them you need a new set of skills. First, you must learn to speak the language jurors know best. Then you must become a master storyteller in court.
Courtroom Storytelling Is Our Specialty
Why is storytelling so important? Because after decades of television watching, moviegoing, engaging on social media, and surfing the 'Net, 21st century jurors come to court virtually programmed to absorb information in one way and one way only: in slickly packaged visual narratives accompanied by dialog, soundbites, music, or text. No wonder jurors come to court not just expecting but needing you to present your case in the very same way.
Fail to use visuals in your trial presentation today and jurors may struggle to process and retain case information. Fail to use a narrative or story format, and jurors may struggle to put the evidence into context and understand what it means.
The reasons are simple: decades of viewing and surfing have made jurors fluent in what we call "Audiovisual Narrative" or AVN. And if you're not speaking AVN too, you'll have a hard time reaching your jury and an even harder time winning your case.
Our Mission: To Increase the Odds You'll Win
How do we do it? We do it by helping you master the language, the tools, and the art of modern courtroom storytelling so that the verdict you get is the verdict you want. (And truth be told, nothing else that we, or even you, might do will have a greater impact on your day in court than that.)
But we are realists. We know that conventional wisdom has probably long since convinced you that winning a jury trial is a crapshoot. 'Jurors are way too unpredictable' (or so the groupthink goes) and 'smart lawyers' settle to avoid the 'uncertainty of trial.'
We beg to differ. Why? Because jurors are human beings, and legions of psychologists, social scientists, Madison Avenue advertisers, and jury researchers have been studying human beings for over 200 years. The experts have thus had plenty of time to figure out what makes human beings tick, and what they've learned is that people think they think with their heads...but they really make decisions with their hearts. That fact alone has a profound impact on how jurors judge your case, and it explains why so-called "mountains of evidence" sometimes fail to persuade.
Today, Jury science has advanced to the point where researchers know exactly how jurors process and evaluate case information. And they also know that jurors go through a much more rigorous process during deliberations than many trial lawyers presume. In fact, having watched both mock and real jurors deliberate to a verdict in thousands of cases across hundreds of venues over the last 50+ years, jury researchers now assure us that...
Winning at jury trial is not a crapshoot. Nor is it rocket science. But jury verdicts are largely predictable, and jury trials are not nearly as risky as you think.
So how do you win? Research shows that your odds of winning increase when you do two key things: exploit the wisdom of social science research, and use the tools of persuasion perfected by Hollywood, Madison Avenue, and television news. And that's precisely what we help you do, for only when you present your case in the language jurors understand best can you deliver the concise, emotionally compelling trial presentations that minimize your odds of losing and maximize the odds you'll win.
