Turn Your Words into Pictures that Make Your Case
A good story, well told, is great to hear. But it is very hard to remember. Just try retelling a tale you heard a few days ago and you’ll see how hard it is.
Trial attorneys who present oral argument and witness testimony only are asking jurors to perform the same difficult task---with equally disappointing results. Many a so-called "surprise" verdict has resulted when jurors ignored witness testimony they didn't understand or dismissed oral arguments they couldn't remember.
The reason is simple: like most people, jurors are audio-visual learners. They process and retain information best when it's delivered aurally and visually. In other words, jurors forget what they hear, but remember what they see.
But adding pretty pictures to your presentation is not enough.
To truly combat "aural amnesia," you must go to court armed with litigation graphics carefully designed to both support your case strategy and reinforce your case themes. Toward that end, we take a four-pronged approach to legal graphics design:
1) We translate your key case messages into pictures
Even simple case messages can be obscured by muddled delivery. We whittle oral arguments down to crystal clear, powerfully persuasive themes then translate those verbal themes into visual memes that no juror can forget.
2) We make the complex remarkably simple
We've built our reputation on our ability to explain PhD-level science and technology with grammar school-level tutorials that every juror can understand.
3) We design litigation graphics that help jurors "buy in" to your client's point-of-view
Graphics designed to frame case facts and evidence in terms consistent with jurors' long-held beliefs, attitudes, or biases are much more likely to resonate. Such"Conceptual Graphics" are the key to winning and we develop Conceptual Graphics on each and every case.
4) We tailor the medium to the message, to the courtroom, and to you
To win, you must be well within your comfort zone and totally on top of your game whenever you go to court. To put you in the zone, we design only those demonstratives that will work in your specific courtroom, will resonate with your specific jury, and will be easy and convenient for you to use.
You can be sure I will always keep you in mind for pre-trial work or for early litigation considerations. I have seen some of the demonstrative boards that other attorneys have used, and they are definitely nowhere near as impressive and reader-friendly as the ones I have received from you. Certainly, there is room here for an upgrade to Karyn Taylor-quality.
Richard Lee, Esq.
MORGAN, LEWIS & BOCKIUS, LLP